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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer

By: Kapferer, Jean-NoëlMaterial type: TextTextPublication details: London Kogan Page 2008Edition: 4. edDescription: xv, 560 sISBN: 9780749450854Subject(s): Brand name products -- Management | Marketing research | Strategic planning | Trademarks | Brands | Marknadsanalys | Marknadsundersökning | Strategic management | Strategisk planering | VarumärkenDDC classification: 658.8343 Other classification: Qba | Qblbm | 658.8 | Qbm
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