Whoever tells the best story wins : how to use your own stories to communicate with power and impact /

by Simmons, Annette Published by : Amacom (New York) Physical details: x, 226 p. 24 cm ISBN:9780814409145; 0814409148. Year: 2007
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Book (loan) Gräsvik
658.4 Available 85001042542

Includes bibliographical references (p. 213-216) and index

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action

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