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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Av: Medverkande: Materialtyp: TextTextUtgivningsinformation:Hoboken, N.J Wiley 2010Upplaga: 1. edBeskrivning: xiii, 354 pISBN:
  • 0470689757 (pbk.)
  • 9780470689752 (pbk.)
Ämnen: DDC-klassifikation:
  • 658.802 22
Annan klassifikation:
  • Qbab
  • 658.8
  • Qblb
Innehåll:
Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs adaptability -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From Silos to synergy : harnessing the organization
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Bok (Hemlån) Campus Karlskrona 658.8 Utlånad 2024-04-16 080041486929

Includes bibliographical references and index

Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs adaptability -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- From Silos to synergy : harnessing the organization

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