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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, GaryMaterial type: TextTextPublisher: Upper Saddle River, N.J Prentice Hall c2010Edition: 13th edDescription: xxiii, 613, [105] p. ill. (chiefly col.) 29 cmISBN: 0136079415; 9780136079415 (casebound : alk. paper)Subject(s): Marketing | Marketing | MarknadsföringDDC classification: 658.8 Other classification: 658.8 | Qblb
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Includes bibliographical references (p. R1-R26) and indexes

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