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Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.

By: Perreault, William D., Jr
Contributor(s): McCarthy, E. Jerome
Material type: TextTextPublisher: New York, NY McGraw-Hill/Irwin c2005Edition: 2005-2006 edDescription: vii, 214 p. ill. 26 cmISBN: 9780072864717 : (pap.); 0072864710 : (pap.)Subject(s): Marketing -- ManagementDDC classification: 658.8 Other classification: 658.8 | Qbl
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