Buy-in : saving your good idea from getting shot down /
Additional authors:
Whitehead, Lorne A
Published by :
Harvard Business Review Press
(Boston, Mass.)
Physical details: xi, 192 p. 22 cm
ISBN:9781422157299 (hardcover : alk. paper); 1422157296 (hardcover : alk. paper).
Subject(s):
Creative ability in business
|
Creative ability in business
|
Public relations
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Sales promotion
|
Kreativitet i arbetslivet
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Sales promotion
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Säljfrämjande åtgärder
|
Creative ability in business
Year: 2010
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book (loan) | Gräsvik | 650 | Available | 85001041910 |
The Centerville story. The death of a good plan -- Saving the day in Centerville, part one -- Saving the day in Centerville, part two -- Saving the day in Centerville, part three -- The method. Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- Twenty-four attacks and twenty-four responses -- A quick reference guide for saving good ideas