Principles of marketing : Scandinavian edition /Edition statement:second Scandinavian edition. Published by : Pearson, (Harlow, England :) Physical details: xvii, 469 pages colour illustrations 28 cm ISBN:9781292104805.
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"Authorised adaptation from the United States edition, entitled Principles of Marketing: Global Edition, 13th edition, ISBN: 9780137006694 by Kotler, Philip; Armstrong, Gary, published by Pearson Education, Inc, publishing as Prentice Hall © 2010."--Title page verso.
Scandinavian first edition published: 2012.
Includes bibliographical references and index.
Imported from: z3950cat.bl.uk:9909/BNB03U (Do not remove)