Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.Material type: TextLanguage: English Publisher: New York. N.Y. Penguin Books, 2009Edition: Rev. and expanded edDescription: viii, 312 s. ill. 22 cmISBN: 9780143115267; 014311526XSubject(s): Beslutsteori | Ekonomi | Beslutsfattande | Ekonomisk psykologi | Konsumentpsykologi | Val (psykologi) -- ekonomiska aspekter | Consumer behavior | Economics -- Psychological aspects | Choice (Psychology) -- Economic aspects | Decision making -- Psychological aspects | Consumer behavior | Choice (Psychology) -- Economic aspects | Decision making -- Psychological aspects | Economics -- Psychological aspects | Social choice | Forbrugeradfærd | Consumer behavior | Economics—Psychological aspects | Decision makingDDC classification: 330.019 LOC classification: HB74.P8Other classification: 159.9 | Qblbmd | Qa:do | Doee
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Includes bibliographical references (p. 281-302) and index.
Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge?. Choice architecture -- Save more tomorrow -- Naive investing -- Credit markets -- Privatizing social security : Smorgasboard style -- Prescription drugs, Part D for daunting -- How to increase organ donations -- Saving the planet -- Improving school choices -- Should patients be forced to buy lottery tickets?. Privatizing marriage -- A dozen nudges -- Objections -- The real third way -- Bonus chapter : twenty more nudges -- Postscript : November 2008.
"Nudge" is about choicesahow we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we makea including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible achoice architectureacan successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being
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