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Thoughts on design / Paul Rand.

By: Rand, Paul, 1914-1996 [author.]Contributor(s): Bierut, Michael [writer of foreword.]Material type: TextTextLanguage: English Publisher: San Francisco : Chronicle Books, [2014]Edition: New EditionDescription: 95 pages illustrations 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780811875448Subject(s): Grafisk formgivning | Design | Commercial art | Graphic design (Typography)DDC classification: 745.4 LOC classification: NC997 | .R3 2014Other classification: Ihb
Contents:
The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.
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"Original edition published by Wittenborn Schultz, New York, 1947. Third edition published by Studio Vista, London, 1970."

The beautiful and the useful -- The designer's problem -- The symbol in advertising -- Versatility of the symbol -- The role of humor -- Imagination and the image -- Reader participation -- Yesterday and today -- Typographic form and expression.

Imported from: lx2.loc.gov:210/LCDB (Do not remove)

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