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Brand relations management : bridging the gap between brand promise and brand delivery / Tony Apéria, Rolf Back

By: Apéria, Tony 1959-Contributor(s): Back, Rolf 1944-Material type: TextTextPublisher: Stockholm Copenhagen Oslo Liber Copenhagen Business School Press Abstrakt 2004Edition: 1. [ed.]Description: 373 s. ill. 25 cmISBN: 914706403X (Liber); 87-630-0121-7 (Copenhagen Business School Press); 82-7935-143-4 (Abstrakt)Subject(s): Trademarks | Brands | Relationship marketing | VarumärkenDDC classification: 658.827 Other classification: 658.8 | Qbm
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