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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

By: Perreault, William DContributor(s): McCarthy, E. JeromeMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass McGraw-Hill/Irwin c2006Edition: 10th edDescription: xl, 638 p. col. ill. 28 cm. +ISBN: 0072935898 (alk. paper)Subject(s): Marketing | Marketing | MarknadsföringDDC classification: 658.8 Other classification: 658.8 | Qbl
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